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HerRoom is an online retailer of lingerie and intimate apparel founded in 1998 by Tomima Edmark to provide a wider selection of brands, sizes, and styles than was available in traditional stores. The company offers extensive product information, including fit tips from its founder, customer reviews filtered by size, and proprietary features like Universal Cup Sizing™ to simplify bra shopping. HerRoom is a woman-owned business based in Dallas, Texas, and also operates HisRoom.com for men's undergarments.
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